Taylor Morris are British eyewear designers based in London. Their designs are inspired by British sartorial elegance and timeless Hollywood glamour, drawing inspiration from cultural and fashion icons from around the world. AW&CO were been appointed to redesign & develop their online flagship store.
AW&CO created a beautiful and easy-to use digital flagship for Taylor Morris, featuring large product & campaign imagery; easy access to view alternative product colour ways; and a homepage that greets the customer and allows them to quickly enter the online shopping experience or explore & get to know the brand. The addition of a consistent tool bar along the bottom of the screen provides customers with quick access to filter down their product selection and add items to their bag with ease.
The site relaunch also introduced The Spectacle, a digital magazine incorporating all of the Taylor Morris editorial content including films, campaigns, event coverage & their interview series ‘Portraits of London’. We designed The Spectacle to feel like a traditional magazine, enhanced with the ability for customers to shop their favourite looks directly from within the magazine pages themselves.
Since launch the site conversion rate has increased by 54% with transactions up 70% and an overall 24% increase in online revenues.