As experts in pre-mixing, batching and imbibing cocktails Tails offer the ultimate proposition for consistent, accessible and speedy cocktails. Working with bartenders, mixologists, master distillers, scientists, flavour experts, and spirit producers Tails create remarkable, multi award-winning, ready to serve cocktails.
AW&CO created a new site for Tails that effortlessly conveyed the brand’s unique identity & personality. The site features the story behind each of their cocktails and provides guidance on how to serve the perfect Tails cocktail. We introduced ‘In The Mix’ to the Tails website which is the destination to find out about all the latest from Tails, aggregating content from social channels as well as their own lifestyle blog.
Working closely with Tails, AW&CO developed a social strategy to run across multiple platforms ensuring a uniform brand tone throughout visual and written communications. Providing clear guidelines for visuals and copywriting has enabled Tails to maintain consistency across all content shared, further strengthening their brand reputation and identity as the business scales.