With the worlds largest collection of Sunseeker motor yachts for sale, Sunseeker Brokerage has established itself as one of biggest international brokerage houses in the world. With offices in London, Poole, Southampton, Torquay, the Channel Islands, Beaulieu, Cannes, La Napoule, Monaco, Spain, Greece, Turkey, Egypt and Malta, along with further representatives in Tunisia and the Caribbean, they also enjoy a truly global presence.
AW&CO worked with Sunseeker to redefine the search experience, providing creative direction, site design, development and integration and ultimately delivering a fully responsive site that ensures a truly enjoyable user experience. Through the use of inciting visuals and concise, relevant detail, we architected a site that was as much enjoyable as it was informative. To allow the range of yachts available against a consumer’s desired criteria to be properly showcased, an efficient yet simple-to-use and intuitive search platform was developed. Design of product pages was structured to provide consumers with all necessary information, whilst keeping a clean aesthetic for ease of use.
The site was fully integrated with third party systems including Boat Wizard - the primary database used by the yacht brokerage industry - and CMS to manage the content on the site. In addition, the potential to build brokerage profiles - where the consumers could connect and become familiar with the sales team behind each yacht listing - added value through more personalised connections with the consumer.