With the aim of global expansion and a focus on eCommerce sales, Larson & Jennings required a digital platform that wasn't only aesthetically beautiful, but also fully functional and easily customised for each of their regional markets.
Providing creative direction for the site build, we wanted the quality and style of the watches to speak for themselves. Clean and crisp site aesthetics, designed to create a swift and fluid path to purchase, ensured an enjoyable browsing experience for the consumer. A consistent experience for the customer was vital and to achieve this any additions to the site were strategised and designed as individually responsive states. On a global scale, the localisation of the site supported currency and language selection by region, including appropriate payment calculations, instilling consumer confidence across international markets.