Hush is a clothing brand for women who like fashion but are not a slave to it, who want to look good but don’t want to spend ages doing so, who want to be comfortable but not at the expense of style. They balance classic wardrobe staples with fashion-led pieces, all with a nod to the latest trends. Hush approached AW&CO to create a microsite to launch their Spring 2017 collection.
We devised, designed & developed an interactive “style personality quiz” for Hush which guides the customer through a series of questions to determine their most fitting style personality.
Once the quiz has been completed the user is taken to one of the four style personalities (Modern Feminine, Urban, Minimalist or Colour Riot) where they can discover more about their style personality, along with an edit of items based on their result and lookbook of suggested outfit combinations. To complement this we also included a Spotify playlist, reading suggestions and other lifestyle attributes together with a portfolio of influencers whose style they share.
With one of the main focuses of the site being to expose Hush to new customers, we kept social sharing at the forefront of the site as well as perfectly optimising the mobile experience for the consumer on-the-go. Incorporating beautiful typography, imagery & animation throughout, we created a microsite that’s fun, engaging & effective.
Since its launch the site has had an incredible response with thousands of new & existing customers taking part in the quiz, driving a significant volume of sales through Hush's online store.