Fruity Booty is the underwear brand made for women who want more choice. Humorous and approachable, Fruity Booty wants to shift the underwear binary from the only options of Sex Kitten or Plain Jane, instead providing women with intimates that mirror their tastes. Fruity Booty came to AW&CO in early 2017 to design & build their debut eccommerce presence.
We worked with Fruity Booty to design, develop & launch their first ecommerce presence. We designed the site to be simple and easy to navigate with a seamless path to purchase combined with light touches taken directly from their brand values. We built the site on the Shopify Ecommerce platform, giving Fruity Booty full control over their online business in addition to being able to fully manage the content of their site utilising Shopify’s content management features.