Based in London, Cherie Bumble create modern and luxury activewear for women, under the creative direction of Cherie Hodge. Their collections reflect on classic feminine designs with a focus on the lifestyle of the modern women. The designs are a balanced fusion of fashion and function, and from this AW&CO provided the perfect balance between showcasing the products and creating a flawless user experience across multiple platforms.
The initial discovery process brought to light the character and bold style of Cherie Bumble and it’s need for a fresh and clean aesthetic from a branding perspective. AW&CO worked alongside Cherie Bumble to pinpoint a visual branding style that would communicate its unique identity to best effect.
AW&CO also launched Cherie Bumble's first eCommerce presence as a fresh, bold and fully responsive platform with seamless back end integration. Minimalistic design showcases the style, quality and functionality of their collections, and presents social content amalgamated from all relevant platforms including their lifestyle blog. All powered, along with the online shop, by an eCommerce platform with fluid user navigation provided throughout. The ease of browsing on the site creates an engaging and enjoyable shopping experience and, ultimately, a seamless path to purchase.